Writing media releases is not a strength of mine. I’ve had the privilege of working with some excellent marketing heads in the past; they’ve taken my words and created digestible, broad appeal information that gives mainstream mana to projects which generally sit comfortably within the margins.
Producing a series of exhibitions in a non-conventional, central Auckland commercial space, with an agenda of selling art and engaging broad and diverse audiences, on a minimal budget, has forced me out of my comfort zone. These exhibitions couldn’t exist ‘comfortably within the margins’; they needed to be translated, positioned, re-valued… or did they?
As the PIMPI Winter Series has rolled out, the deeper purpose and complexity of what I set out to do has revealed itself to me day by day, online and off, in conversations and silent observations. In this space between commerce and creativity, the perceived margins and the centre, where skin is marked and hair is cut, the exhibitions are encountered largely unintentionally by wandering eyes, passers by, social media followers and waiting mates, spouses and children.
Partner in the PIMPI Winter Series, and owner of Big Willie Legacy Barber & Tattoo Studio, Stan Lolohea, has challenged and invigorated my thinking at every stage. Outside of the conventions of an art gallery, who are these shows for? And does increasing the net of general awareness create more genuine interest? Does an exhibition grow the scope, care and engagement between audiences, groups… does it facilitate understanding, conversation and debate across class, race, gender divides?
I’ve found producing these exhibitions so completely refreshing, a total love-project with no funding, but built on the back of a strong forgiving partnership (vinaka vakalevu Stan), and carried by my family, who have shared the load (malo ‘aupito Taka, Si’i, Lini, Tu’i). I had found myself working from funding round to funding round, writing late night proposals, planning, pitching, failing… I needed to get back to the grassroots of what I love to do and flex my curatorial muscle.
DIY curating is a full To Do list most days, but the hosting, promo, multiple trips to Warehouse Stationary, the framers, finding excellent deals on good wine, getting my earth-thrills from using corn-based bioplastic cups… I’ve loved it all! But mostly, it has been a privilege to gently hustle these 12 talented and clever artists, facilitating sales for many of them, instigating new work and fresh thinking.
I’m grateful for the partnerships, support and online engagement that has pushed out the potential of these shows. To those who have bought work – thank you, and to those who have given their time and skills: Lana Lopesi, Ralph Brown, Sean Atavenitia for South Auckland Photography, Sangeeta Singh, Leilani Kake – I’m deeply grateful. Thanks also to the residents of Big Willie Legacy Barber & Tattoo Studio, Duss, Damian and Willy – I’ve been totally inspired watching you work!
The Private Views / Opening receptions for the PIMPI Winter Series have been too cool. Eclectic, diverse audiences… family, friends, colleagues, locals, South Aucklanders too! To those who travel from near and far to support these artists – thank you so much! It means a lot. Check out this badass video by South Auckland Photography:
Here’s an interview Stan and I did with Radio New Zealand reporter, Justin Gregory, aired on Friday 7 August:
And there’s still ONE MORE SHOW to go!
Please join us from 6pm on Thursday 27 August at Big Willie Legacy Barber & Tattoo Studio, 159 Mt Eden Road, central Auckland to mark the opening of Know what I mean, jellybean? featuring new and recent work by Leilani Kake, Niutuiatua Lemalu, Waiora Palalagi and Pati Solomona Tyrell – all work is for sale!