In the age of Insta-challenges, selfies and the social currency of the click-like-share economy, visual culture can momentarily engage a seemingly infinite audience in a singular moment between photographer, lens and subject – viewer, screen and device.

In 2014, South Auckland-based photographer Vinesh Kumaran set himself the challenge of using his iPhone to shoot and share a portrait a day via photo-sharing app, Instagram. Initially conceived as a means to keep creatively active between commercial jobs, the project became a daily ritual, a visual discipline and public obsession that engaged new and diverse audiences with each new addition.

The impressive series was made over 365 days; it traces Kumaran’s footprints across Auckland, to the Far North and Sāmoa, around Aotearoa and deep into the nooks and crannies of his home suburb of Māngere. Through the square lens of Instagram, we encounter people and spaces, roller doors and weatherboards, living rooms, bikes, balls, mangroves… mats, scooters, bus stops…radiant juxtapositions and intriguing suburban camouflage.

In captions that accompany the portraits, each subject is credited; their name and age, where they live and sometimes where they are originally from. In short quotes that follow, the subject’s voice elevates the image and demystifies the gaze. Kumaran has approached strangers in the street, human to human, eye to eye; the quotes are sometimes secrets and sometimes mundane, but represent the space between the artist, the camera and the subject, and exist as the residue of the encounter.

Kumaran developed a keen interest in portraiture from documenting a highly personal journey retracing his family’s historical migration from India to Fiji and on to Aotearoa. The experience helped form an acute awareness of the power of the lens and the position of the photographer. His ability to manoeuvre through cultural difference, to find a common moment of connection has come to be a defining feature of his work, and the power of this common ground is most evident in projects that reflect and respond to his own lived experience.

“Open All Hours” series (2013) by Vinesh Kumaran

Open All Hours (2013), a series of portraits of dairy shop owners behind their counters, draws on Kumaran’s own experience of working in his family dairy. An experimental body of work documenting sugarcane farmers at the start of their days was made in Ba, the small town in rural Viti Levu, Fiji, where he grew up.

In his 2014-15 Instagram portrait project, Kumaran didn’t set out to create a ‘Humans of South Auckland’ type archive; the people of South Auckland so heavily represented in the series are a reflection of the artist’s life. He lives in Māngere, visits friends and relatives, shops and strolls in Papatoetoe, Manukau, Manurewa, Ōtāhuhu. The people he has encountered paint a rich picture of the region’s enormous diversity, connected by the common ground of being here, now. It is perhaps a timely depiction of a community in transition, where creeping gentrification and the inevitable displacement and resulting cultural shift, are redefining South Auckland every day.

This article was originally published in Art New Zealand (Issue 156, Summer 2015-16)

Hello, my name is Vinesh is a solo exhibition consisting of 74 Instagram portraits made between 2014-15. The exhibition opens the 2017 PIMPI Winter Series, supported by the Māngere-Ōtāhuhu Local Board and produced for Lime Espresso Bar & Eatery in Ōtāhuhu. Find out more here.

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