MEDIA RELEASE
11 December 2013

A new pilot event at Fresh Gallery Otara aims to showcase the potential of creative entrepreneurship in South Auckland.

Fresh Art Market is a lively pop-up market day presenting a diverse range of creative products and services including fashion design, nail artistry, event and project management, homeware and photography alongside the more traditional paintings and prints.

Event organiser, Ema Tavola says, “Fresh Art Market is a microcosm of South Auckland’s creative ecology – our artists are not just exhibiting in galleries but earning a living in a range of ways from photographing and designing events, painting murals, facilitating workshops and creating works of art in hair and nails.”

The event is in part influenced from Tavola’s involvement with a colleague from the Indonesian city of Bandung, well regarded for its innovative creative economy. Dian Gesuri has been in New Zealand completing a Master of Arts Management degree at AUT University; the two have spent six weeks sharing ideas about creative entrepreneurship and sector development in an informal residency at Tavola’s home in South Auckland.

Gesuri will deliver a presentation at Fresh Art Market from 9 – 10am on what South Auckland can gain from harnessing creativity and community, collaboration and commerce. Her talk will introduce some inspiring models of creative entrepreneurship that have contributed to social change in Bandung.

Gesuri says, “The driving force of Bandung’s creative economy is people and community, something South Auckland is rich in; the potential for creative economic growth here is significant.”

Stallholders will be offering specials and discounts across all products and services from manicure and pedicure gift vouchers to couture garments, t-shirts, portrait photography, artworks and hand-made accessories.

Tavola says, “This is a perfect time to support local creative entrepreneurs – their products and services are priced to sell and locally designed and produced gifts and treats are an investment in our local creative economy. This will be a truly inspiring day!”

Artists / Creative Entreprenuers involved: Leah Espie Photography, FAF SWAG, Tui and Sulieti Gillies, Tepora Malo, Nesian Nails, The Roots Creative Entreprenuers, Czarina Wilson Design.

Event details
When: Saturday 14 December, 9am – 2pm
Where: Fresh Gallery Otara, 5/46 Fairmall, Otara Town Centre, South Auckland

Contact
Ema Tavola – Event Organiser
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